Roskilde powered by 33 Mobile

Challenge

Activate a sponsorship for 3 Mobile at Roskilde Festival that is noticed by and matters to the people attending the festival.

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Insight

There are more mobile phones than people at Roskilde Festival. And they all need power.

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Solution

Make mobile charging, free, easy and available anywhere, anytime at the festival.

We took over all the “reload stations” at the festival and made mobile charging free at any time around the clock. We also integrated usb ports for charging cables in custom made chill out areas and created the world’s first smart table tennis. Allowing you to charge your phone while playing ping pong with your friends.

To enable 3 Mobile to get further in touch with people, we created a signup system for the reload stations, where people could allow 3 to contact them.

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