Thank you, DistortionRoyal Beer

Challenge

Few are aware that Royal Beer is the main sponsor of the largest block party in Europe, Distortion.

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Insight

Those who make the party happen rarely get the credit or the attention they deserve.

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Solution

A number of portraits of the people behind the party. Outdoor posters with the simple message: Thank you!

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Royal Beer pays gratitude to the people behind Distortion
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We, who love Distortion, owe a big Thank You to the hardworking people behind the party.
Christian Lund-Martorell, Senior Brand Manager, Royal Beer
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