redesign intro blog

Enter Agne Szwarczewska, the founder of Danish design company, SQUARELY. 
After almost a decade of working on sustainable building projects, Agne launched SQUARELY as a way to combine conscious material sourcing with innovative design thinking to bring a feeling of nature into living and working areas. 

The first step in the process was for Agne to understand how we engage with the space on a daily basis and what the current struggles are on an individual and team-by-team basis. To do this, we set aside a 2-hour workshop with some of the team to discuss our daily routines and where we as individuals would feel the most impact from the redesign. 

redesign blog about squarely

Workshop idea generation

To summarise, nature, peace and function were the strong commonalities between team members. Open office culture [has been widely debated](https://www.npr.org/sections/money/2018/08/08/636668862/episode-704-open-office?t=1561983537448 "NPR Podcast: Episode 704: Open Office") over the last decades, and we too feel overwhelmed by it during busy periods.
 
We discussed everything from the use of ambient nature sounds in quiet work areas, to soundproof phone booths, textures, greenery and creative ways to display our client roster. A bevvy of inspiration for Agne to work her magic and take into her initial design phases.

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Workshop

We’re a few weeks away from seeing preliminary visuals, but with an ambitious timeline of showcasing the end result with a post-summer launch party, there will be plenty of updates to follow in the coming weeks - [so stay tuned. ](https://instagram.com/revolt "REVOLT Instagram")    


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Redesigning REVOLT: Planning & drawings

Redesigning REVOLT for a new era.

*How the Michelin brothers used fine dining to sell tyres, what we can learn from them and why they still stand out today, 117 years after.*

In 1900 the tyre manufacturers André Michelin and his brother Édouard published the first edition of the Michelin Guide. It contained useful information for motorists, including maps, instructions for repairing and changing tires, and lists of car mechanics, hotels and petrol stations. Back then there were only 3.000 cars on the roads in France. The book was published in 35.000 copies. Did marketers have more guts back then, I wonder?

In the following years they started listing the best restaurants in France, then Belgium, Algeria, Tunisia, Italy, Switzerland, Germany and so on. Today the Michelin Guide collection comprises 26 guides covering 23 countries on three continents. It is a fair assumption that the guide itself has outgrown the tyre it is selling. It is an unparalleled success in marketing.

Today, 117 years after the first Michelin Guide was published, content marketing is at the peak of popularity. From Airbnb’s [Neighbourhoods](https://www.airbnb.com/locations "Neighbourhoods") to Google’s [National Parks](https://artsandculture.withgoogle.com/en-us/ "National Parks"), marketers are trying to inspire their users into new ways of using their product.

Despite huge investments, few brands get it quite as right as the Michelin brothers did back then (and still do).

To start with, the Michelin brothers gave the book away for free, but an experience at a tyre merchant in 1920 changed their approach. Andre noticed multiple copies of his beloved guide being used to prop up a workbench. Based on the principle that “man only truly respects what he pays for,” the brothers decided to start charging a price for the guide. Having people pay for advertising is a rare sight. It is proof that they made something that had risen above the level most branded activities reach.

There is a lot of good content marketing going on today as well. The examples I gave earlier, Airbnb’s Neighbourhoods and Google’s National Parks are both prime cases of that. IBM’s [IBMblr](http://ibmblr.tumblr.com/ "IBMblr") and Nike’s Your Year could be others. What the good content marketing examples typically have in common is that they are more “Michelin guide” and less “tourist guide”.

### What is it about the Michelin Guide and those alike that sets them a part from the rest?

First of all, recommendations found in the Michelin guides are not the sporadic findings of art directors and copywriters. They are the results of experts within their field. The experts are a rigorously selected and trained team of inspectors, who visit restaurants several times a year. They pay for the meals themselves and they are not allowed to take notes while dining. This way the inspectors can remain undercover, thus not getting a special treatment from the restaurateurs. It’s a completely uncompromising approach to the task.

The Michelin Guide has decided to be the number one authority in the fine dining category. This fact alone sets it apart from most content marketing. Usually marketing doesn’t dare to compete with ‘normal’ distributors of content. They accept to play in a lower league. That mind-set will not get you on everybody’s lips.

### *"Good content adds to our culture. Bad content is rearranging what already exists."*

The Michelin guide is elevated above just inspiring its consumers to use more tires, it assists and helps them when they do. As [Stefan Olander](https://twitter.com/soland "Stefan Olander") points on the efforts of Nike:

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> “People now demand us not to say ‘Just do it’, they say ‘help me just do it’. ‘Enable me to just do it’. And the role of the brand changes from one of inspiration to one of inspiration and enablement.”

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The visionary French brothers used oysters to sell car tyres and created the first, and best, piece of content marketing long before the term existed. Their imagination, ingenuity and guts serve as an inspiration for today’s marketers to find their own oyster and prepare it with authenticity.

*If you like this story, please share it with your network and connect with us on social. We would love to bond with you.*



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Car tyres and oysters

*So Snapchat ads have landed in Denmark — sort of. First, you’ll have to fill out a form and wait to be approved by Snapchat. But — while we wait, we might as well start prepping. Here is a quick overview of the possibilities of Snap Ads.*

During the past months, Snapchat has long teased us for both an Ads Manager and a Snap Publisher tool. Both are designed to make it easier for businesses to create and manage ads in Snapchat. And honestly — they look quite handy.

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The Ads Manager rolled out in the US, Australia etc. first, but now it’s also available in DK (for the applicants approved by Snapchat). *checking mail again — still no approval. Sighs*

Well, while we’re waiting — let’s take a look at what Snap Inc. has to offer in terms of targeting and ad formats.

### __Targeting the Snappers: Audiences__

Snapchat lists three options for targeting. The first one is the Snapchat Audiences, where you can target towards demographics, locations and interests. They do however not specify how they have detected and aggregated the interests of the snappers — if it’s by which accounts they follow (corporate etc.) or from what they watch in the Discover feed.

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You can also make your own Snapchat audience with e-mails, via lookalike audiences and even target snappers who have engaged with previous content.

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Finally, Snapchat offers partnership services for targeting. This is set audiences provided by third party companies. The audiences are based on loads of data about shoppers or TV/movie viewers. One of the third party services also offers location intelligence, where you can target snappers based on where they are or have visited. Exciting, I must say. *bing — incoming email. Panic. Sighs again, just from the boss*

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### __Making the Snap ad: the different ad formats__

Snap Inc. presents a variety of different ad formats — from videos and articles to app install and web view. However, the main focus for all of the app formats is still video first.

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Besides the five different ad formats — two other formats will also be available for advertisers: the geofilter and lenses. Creatives, get ready!

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The sponsored geofilters allows for advertisers to use geofencing to make a special filter on Snapchat available for the people at a relevant location. It has been possible for communities and non-commercial initiatives in Denmark to do this for a while, but now it will also be available for commercial use. Hæhæ.

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The lenses we all know as the feature that magically turns you into a cute dog, a baby or simply just slims down your cheeks and ensures a perfect complexion. You have probably experienced some branded lenses before, but so far it has only been available for brands situated in specific countries such as the US. Now Danish advertisers will be able to make their own lenses.

Well, there you have it. Snapchat has finally joined the global game of advertisement — and so have we here in Denmark … almost at least. *checking e-mail again. Still pending*

*If you like this story, please share it with your network and connect with us on social. We would love to bond with you.*

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A 4 min overview of the new Snapchat Ads

*Key learnings from our recent Revolt Breakfast Club — a monthly talk focusing on a specific topic, aiming to inspire, educate and encourage discussion about the ever-changing digital landscape. The topic of this month was __native advertising__, introduced by Virgil Nicholas, a digital entrepreneur who is currently the Head of Branded Content at JP/Politikens Hus’ Format. The talk focused on the possibilities of creating content that delivers value for both the user and the brand through native advertising.*

With the prioritisation of video in the marketing world, we have seen branded video content rocketing online. Nevertheless, along with this shift in content formats, the performance of traditional, more interruptive media tactics are plunging.

> Native advertising has emerged as the convergence between quality brand video content, and the changing media ad consumption habits of consumers.

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That’s why many marketers are opting for native advertising, a form of paid media advertising that allows them to promote their brand into the seamless experience of consuming content of a site in a visually integrated, choice-based and inherently non-interruptive way.

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Virgil brought two examples of great native advertising that excelled at understanding the importance of balancing content and context:

Both cases represent a win of native advertising, where the brand’s story and tone of voice fit perfectly with the format and the medium.

As Virgil mentioned, the benefits of advertising this way are clear, starting with the bigger value it provides to the audience and the consequent higher trust it builds, followed by improved engagement and incremental brand loyalty.

*“So, once I’ve decided whether native advertising fits in your brand’s content marketing strategy — where do I go from here?”*. You, fellow marketing friend, might be asking yourself.

We have some tips you can bring into action once you’ve decided native advertising is the right tactic to achieve your brand’s specific objectives:

### 1. Pick your brand’s content
Keeping your brand’s core values in mind, scan your brand and look for the topics that could be interesting for your target audience. Basically, package your brand as a story.

### 2. Decide what context would be a good fit for your brand
Look for the outlets available and reach out to mould your brand’s message in the ones that are most relevant.

### 3. Clear labelling is a rule, not an exception
Advertisers must always remember that the core essence of native ads is to provide a decisively seamless experience to users, and not to trick them. Lack of transparency about these commercial collaborations would break the trust consumers and call the credibility of both the brand and the medium into question.

### 4. Don’t give the medium too many guidelines or constraints
Otherwise, it becomes an advertorial, and you’d be walking away from native advertising. Respect the creative direction from the medium you choose to put your brand in.

### 5. Appropriate distribution and smart targeting
Agree with the medium a strong distribution and targeting plan so the content is seen by as many of your target audience as possible.

### 6. Combine native advertising with alternatives
Native should be one of the tactics of a holistic strategy that also takes invests in other forms of advertising.

As always, make sure you have your tools in place to measure the performance and the impact of your native advertising initiatives.

*If you like this story, please share it with your network and connect with us on social. We would love to bond with you.*

Virgil introducing himself. He is 26 years old and he has been busy funding a fashion brand (Les Deux), a brand consultancy (Courtesy de V), and now being Head of Branded Content at Format, JP/Politikens Hus’ new online news publication. It all started back in 2008 when he jumped on the fashion blogging boat.

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Breakfast Club #10: Make Your Content Count

__What do your customers watch on Netflix, how do they interact with you on social media, and how loyal are they to your brand or product? The questions are many and nuanced but the essence of them is simple: do you know and understand your customers based on insights? This break down of consumer insights anno 2018 is applicable for all companies.__

One size does not fit all. That’s the reality of today’s marketing landscape — we all want more personalised products, communications, relationships with brands and so on — that’s only likely to increase over time. Some brands go to great efforts in establishing communities and BFF-like relationships with their customers, and this can help create loyalty and long-term business value. But what is the secret recipe?

Consumer insights, of course.

Now more than ever, consumer insights are vital assets for a company’s long-term survival and economic performance, and they (should) act as the fundamental basis for any marketing-related decisions or activities in any organization — big or small.

Why is that? Honestly, consumers are not stationary entities, so it is important to understand their buying behaviour and underlying motivations along with how their relationships with businesses and products develops over time as their lives develops, too.

Consumer insights help companies adapt their products and services to the market and it works as the marketing department’s guiding star for how to carry its messages to the audience, and, of course, which audience to target.

Therefore, consumer insights make us able to better understand individual consumers and target groups, as well as how and why people act in a certain way or do things in a particular order.

The world around us is developing at a faster rate than ever before and the same goes for most industries, especially those operating primarily within the digital sphere. Companies need to be flexible in developing solutions and products that adapts to the changing consumer needs. The bottomline of consumer insights is that if you don’t know your consumer, it’s very hard to build a product or service that will develop to meet their needs and desires.

The better companies are at understanding where consumers sit in a larger context, and how those trends and behaviours are likely to develop, the better they will be at positioning their products services and brands.

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### __AI and large scale consumer data__
The rise of the prevalence and availability of data has led to an increased ability to focus on consumer insights, and we are becoming progressively better at understanding the motivations and rationale behind behaviours across audience segments. However, this presents a challenge to organisations. Managing, interpreting and understanding this data is becoming increasingly complex and laborious. This is one of the reasons why integration of tools like IBM Watson and other AI solutions has expanded rapidly in the last few years. These solutions are going to change the way businesses go about understanding their consumers.

AI technology has the ability to understand and identify patterns in data at scale not previously possible. By entrusting the processes of identifying insights to technology, organizations have the possibility of reaching scales of effectiveness and testing hypothesis that hasn’t been feasible, due (in part) to the time taken and complexity to do so. This shift also demands a more focused approach to interpretation and utilization of information collected to produce better strategic answers and solutions. Whilst technology may help interpret that data, it will never replace the ability to turn that information into actionable insight.

As an example; it’s a fact that most people drink beer at music festivals but we don’t necessarily know why or in what context. As a tool, AI allows us to fill in some of these gaps of knowledge. We used IBM Watson to interpret thousands of images from Roskilde Festival to identify those images containing a specific beer brand’s product. Whilst only a demonstration of functionality, this kind of information, in context, may help the brand shape its messaging, sponsorship or even product going forward.

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This use of technologies to interpret consumer insights is valuable, but as the process of analysing data becomes much more effective, open and achievable there will be a need for technologies to become more nuanced within understanding real world scenarios due to components such as cultural differences.

Accordingly, the trend we will see in 2018 is not so much the introduction of new technologies but more the introduction of new ways of thinking or approaching challenges as a result of these technologies. Brands and agencies will need to adapt their way of thinking to incorporate the developing technologies.

### __Where to start and how to pull off consumer insights__
Essentially, you should look at the desired behaviour or change that you want to understand or achieve and go from there.

If you’re an agency like us, initiating a consumer insight analysis for your client should start with this first question: “What does the business want to achieve or learn?” Is the objective to sell more cinema tickets, increase the customer lifetime value or identify the most valuable target audience? These questions are examples of potential starting points for developing insights, so bare in mind the organization, the industry, in which it operates, and the specific goal that it wants to achieve.

Start the analysis by working from the bottom up and search for data that explores different motivating factors, which are likely to work towards the objective from a lifestyle and behavioural perspective. Here, it is imperative to understand the nuances between different customer segments, and obviously, seeking for the why behind these behaviours are key to acquiring valuable consumer insights. Once you know that, you can begin to build out a selection of questions or hypothesis you wish to answer and use the data and tools at your disposal to answer those.

### __How to utilize consumer insights__
Clearly, the best insights are the ones that you can act upon, and where you can see a behaviour that has an obvious answer or leads to an obvious action for your brand.

However, utilizing consumer insights demands the ability to be flexible. Given the way the world is changing there is an enhanced importance for brands, marketing agencies and advertisers to continue to be innovative. If you don’t develop, change or improve, you’re going to lose out.

Consequently, in order to take advantage of valuable consumer insights, companies must be open to being flexible and adapting their product or even business model to fit the ever-changing expectations of its environment.

This is, of course, easier said than done, which is why managing change within especially larger organizations should to take place gradually to adhere to both internal and external stakeholders.

Without doubt, consumer insights are crucial to today’s brands and marketers as they navigate the constant developing landscape of advertising to achieve the loyalty of consumers’ wallets. The importance of consumer insights will only increase as the shifts in demands of consumers continues to reach for new heights. Buckle up if you haven’t already!

*If you like this story, please share it with your network and connect with us on social. We would love to bond with you.*

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consumerinsightsblogpost

Consumer Insights — an introduction for companies of all sizes

*In a time where “GDPR” is the new kid on the buzzword block, this niche-oriented blogpost introduces and describes a subject of relevance as I personally experienced how my Facebook turned German overnight. With solid advice from my talented colleague, Maria, who is our Campaign Manager, the “why” behind the phenomenon and “how to fix it” is explained below.*

If I had known that my two weekend trips to Germany would leave such a data-trail to the extent where my Facebook and Instagram are perceived almost German natives by Facebook — I probably would have been more AFK (Away From Keyboard) when going abroad.

Apparently, it’s a common problem that the Facebook algorithm gets confused based on your geolocation that you’re all of the sudden an expat without knowing. Globalism, right? After Googling my German ad issues — as one do — I realized that a massive amount of other users had experienced the same problem.

When I tried to ‘manage my ad preferences’ it didn’t say anything about Germany anywhere, but I could see on the ads that I was being targeted because I supposedly lived in Germany. Great.

So — I tried to be smart about it since Google and my fellow trouble-havers weren’t helping. Therefore, I turned to Maria to help me clarify this mystery. Here is an extract of our convo about my ad issues:

### __Maria, why is my Facebook German?__

Because you’ve been to Germany and you might have used Facebook there?

### __Sure, but now I’m back in Denmark. Why does my Facebook not understand that, and how long am I going to see German ads from Søstrene Grene?__

When setting up Facebook ads, most advertisers chooses geographical location based on country or region and the default setting “everyone in this location”, which includes people who has recently been at this location.

However, Facebook does not specify how long “recently” is, which is convenient for them as, they can then sell ad impressions segmented to both Denmark and Germany. So, what the advertiser really should do is to set the geographical targeting to “people who live in this location”.

What you, as a consumer, can do before going traveling (or if you just don’t want Facebook to know your whereabouts) is to edit your privacy and ad settings in Facebook desktop and on you phone.

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### __Ok. Makes sense. But I had already set my settings to “do not show my location”?__

OK, how about Instagram and Messenger? Since they are owned by Facebook and you use the same log in profile for all three, they share data.

### __OK, now I see that it was Instagram, which was showing my location.__

You often allow Instagram to see your location to geo-tag your posts…

### __Since I am back from Germany, I would like to remove this data to avoid the ads — how do I pull that off? They just made me go through all my settings recently.__

Now, Facebook has this information, and I think you need to delete your accounts in order to totally remove it.

### __Harsh, Maria ….__

Yes I know! You can also just wait until your trip is no longer “recently” in Facebook’s opinion. It will be interesting to see when that is…

In the meantime, you can hide all German ads. This will give Facebook a hint that you are not interested in these ads. I believe this would be the most efficient way of getting rid of the German ads.

There are two things about this that are a bit shady. First, Facebook sells your profile as being both German and Danish even though you only visited Germany. Second, when Facebook has gotten a hold of this information, it is very hard to get it removed.

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### __OK, so if I hide the German ads, Facebook will provide me with more relevant ads?__

Yes, most likely. One of the only ways that Facebook can learn about your preferences is through your actions and which ads you choose to hide. Based on this, Facebook should present ads that you think is more relevant.

### __But if I hide the German ads for Søstrene Grene, will Facebook still target me with other German ads?__

Yes, Facebook might try a few other German ads before the algorithm “understands” that it’s the language or geo-targeting that is the problem.

### __Great. Now, I’m curious, will I then never get Danish ads about Søstrene Grene again? To be honest, I quite like their DIY videos…__

Hmmm, if you still want the Søstrene Grene ads in Danish it’s probably best not to hide the German ads and just wait until Facebook believes you no longer “recently” were in Germany. Ultimately, this depends on whether Søstrene Grene has one Facebook page or one page for each country.

### __Thank you, Maria!__

If you would like to avoid having your Facebook turned into German, Greek, or even Guatemalan, you must actively adapt your preferences by changing the default settings and when the data about your whereabouts has been collected (by Facebook, Instagram or Messenger) hide any ads that you may find irrelevant. Otherwise, Facebook will keep harvesting money by selling ads to companies based on your geolocation — no matter where in the world you are, I guess, quite perky, right? Now, we all thought that GDPR came and saved the day, but even GDPR cannot do the work for you — it only grants you the right to limitations. So, for now, grab them (Facebook) by the settings and deny access. For me, my immediate admiration for the Facebook algorithm has been bashed for now — but will hopefully come back.

*If you like this story, please share it with your network and connect with us on social. We would love to bond with you.*

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When My Facebook Turned German

__*We live in a time where everything is highspeed and we want all options available in our hands, on our oh-so-holy smartphones. Well now, Snapchat presents to you the divine opportunity to delete content. It’s a Snapolution! Follow along my chat with my favourite SoMe colleague, Marie, who is also our Creative Strategist, about the pros and cons of the new Snap-feature: Clear Chats.*__

Haven’t we all tried to send a message to the wrong person to then discover the mistake when it was already too late? Now, your headache is over because Snapchat has introduced the ‘Clear Chats’ tool in its app, which allow users to delete messages and entire conversations, ultimately. Previously, it has been possible to delete chat content but only on your own device meaning that the other user could still see and access your message.

However, Snapchat only promise to try to remove the content, which it says not always works if your friend has a bad wifi connection or is using an old version of Snapchat. Also, you cannot delete messages without being busted in doing so because Snapchat reveals your actions directly in the chat convo making it visible to the other user.

__* Awkward *__ 

So, I had a chat with Marie about Snapchat’s motives behind the new app tool and the influencing factors that it may have on our digital behaviours.


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### __Marie, what are your first thoughts on Snapchat’s new ‘unsend’ feature?__

I see it as an extension of the privacy wave that we’re experiencing right now. Instagram and WhatsApp already have implemented the ‘unsend’ tool and Messenger is expected to roll out the same within the next few months. In these GDPR times, where we’re being asked to check our ‘privacy settings’, I think it’s a move on the social media giant’s part to make users feel like they have more control over the data and messages that they are putting out there on social platforms.

### __I hear that Snapchat hit rock-bottom growth rates and lost market revenues by millions of dollars in Q1 this year. Do you think the app tool is a desperate attempt to reclaim user loyalty?__

Nah. I simply think this is a ‘must’ for all social platforms in the present moment. Though, I do believe the app tool falls great in line with the whole Snapchat universe where users publish content for a limited period, which keeps the sender in control. So it makes sense for Snapchat to do this as well!

### __I agree, and it enhances the user experience to have more options and control on social media. Now, we’re on the subject of control… __

*Facebook took control of Messenger in April when they deleted messages sent by Mark Zuckerberg (which we all know is not otherwise possible). Oops, Facebook! To cover up their violation of user trust, they have announced that they plan to roll out an ‘unsend’ feature in Messenger.*

### __It is a minor app accessory, but the timing of Facebook’s announcement kind of makes it look like a copycat next to Snapchat. Do you see the release of Snapchat’s Clear Chats as a way to regain a piece of the SoMe market share?__

No, not really, as it is a minor change that has already been implemented by other platforms. Also, I think it is a coincidence that Facebook is announcing to roll out the same feature simultaneously with Snapchat’s launch due to the Facebook-oops in April. They cannot not launch such feature after that event…

### __True story. All eyes are on Facebook after the Cambridge Analytica case so they can’t really afford any more negative publicity.__

Exactly. Also, I see Snapchat as a platform that tries to go its own ways to develop its app as they have touched upon some pretty interesting functions like AR, the SnapCash function (which is like MobilePay inside Snapchat), the FriendFinder map and the integration of Bitmojis. I mean, what genius invented the Bitmoji avatar? I can now be a unicorn that poop rainbows— it’s hilarious. 


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With these features, Snapchat is experimenting to be first mover instead of competing on what Instagram and Facebook have already done (let’s be honest, they all copy each other).
Overall, I think Snapchat has hit a rough patch trying to develop and integrate their ad options as well as Facebook did it; everyone remembers the interface makeover that made the world boil over. However, I do think — and this might be because I’m quite a Snap-fan myself — that they still have the upper hand to Instagram with the private conversations. On Instagram, you might have an open profile with 250+ followers (or more if you’re an Instagram darling), but on Snapchat you probably have 60 connections in a closer community. Instagram is still very ‘filtered’ in the output of content and usage of it, where I would argue that Snapchat on the contrary is definitely more unfiltered and facilitates more personal communication between people.

### __That’s true, but I guess it depends on the strategy you’ve chosen for your public online presence as some people do post unfiltered content on Instagram. Either way, I agree that Snapchat and Instagram have different purposes of consumption as the nature of content on the two platforms are both ‘real-time’ but Instagram is generally more polished and commercial.__


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*Finally, word has it that one of the downsides of Snapchat’s Clear Chats tool is that it may sabotage bitter couples in the midst of a divorce trying to outperform each other in court with social media paper trails, which is quite an interesting fallout, so to say.*

### __Do you see the app development as a digital contribution or disturbance?__

I think all developments leaning towards letting the users get more control of their digital footprints are favourable. Obviously, if you need proof in court you can always take screenshots of conversations or messages when you first see them to be sure to have it. Generally, I don’t see the Clear Chats tool as a massive change other than offering more control to the people using the app, which is a valuable option if you ask me. So, I will say it is a contribution but it is not revolutionising.

### __Thank you, Marie!__

To sum up, Snapchat now provides more control to its users by allowing them to ‘unsend’ messages and conversations as a bandwagon extension of the works of Instagram and WhatsApp — Facebook has yet to follow. The ‘I-take-back-everything-I-wrote’-feature is a digital luxury that is to be enjoyed by everyone who has mistakenly tried to click ‘send’ too soon or simply wishes to erase paper trails — for whatever reason that might be. #convenience

*If you like this story, please share it with your network and connect with us on social. We would love to bond with you.*


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HK oplevede en høj grad af uopmærksomhed og usikkerhed om regler og rettigheder på arbejdspladsen blandt unge fritidsjobbere. Det blev bakket op af en undersøgelse fra Jobpatruljen i 2018, der fremhæver, at 91,8 procent af unge fritidsjobbere oplever problemer i deres ansættelsesforhold. 
  
Derfor besluttede HK sig for at kommunikere til de unge fritidsjobbere med henblik på at øge deres kendskab til rettigheder på arbejdsmarkedet, herunder ret til løn under sygdom, ret til at holde pause, ret til en ansættelseskontrakt og ret til at gå hjem efter en 8 timers arbejdsdag. Men med et emne der ikke umiddelbart fanger målgruppens interesse, kombineret med en social medie-verden fuld af støj, er det svært at fange de unges opmærksomhed. Udfordringen lå derfor i at lægge en strategi for, hvordan HK kunne bryde lydmuren og vække de 15-20-åriges interesse og nysgerrighed.


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Løsningen var en peer-to-peer kampagne på de sociale medier med populære unge influencers i front, der kunne kommunikere budskabet baseret på egne erfaringer. Efter at have talt med målgruppen fandt vi frem til to af de mest indflydelsesrige danske YouTubere, Kristine Sloth (+360.000 følgere) og Rasmus ‘Lakserytteren’ Kolbe (+112.000 følgere), som blev talspersoner for kampagnen. For at sikre en kommunikation i øjenhøjde med målgruppen inviterede vi begge influencers med til at udvikle kampagnens indhold og koncept.  
  
Målet med kampagnen var at øge fritidsjobberes kendskab til rettigheder på de mest populære sociale medier blandt 15-20 årige, herunder Snapchat, YouTube, Instagram og Facebook. Derudover var målet at øge HKs medlemskab blandt unge fritidsjobbere. 


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Efter kun fem dage havde kampagnen stor succes og genererede +680.000 visninger på Facebook, +250.000 visninger på YouTube og +510.000 visninger på Snapchat, hvoraf 20 procent så videoerne til ende.
  
Og på kun fem dage __klikkede mere end +50.000 personer__ ind på HKs kampagneside “Under Uddannelse” efter at have set videoerne på sociale medier.


Results

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Fritidsjob

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Malene Birger Case Content

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By Malene Birger

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The understanding was clear within the team from the beginning, that we were designing a user experience for a service that most first-movers would already be very familiar with from UBER’s short life in Denmark. Our goal was to find a way to remain familiar, but design clearly within the DRIVR brand and where possible, push the service in ways that make it more specifically tailored for the Danish market.

The understanding was clear

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The development of User Flows was extensive, as the plan was not to design for MVP, but design the final solution and cut it back to an MVP for launch. We covered all bases, ideating new features and created opportunities for the brand identity to play a strong role within the experience. 

Throughout the design process we identified new features that would move the __DRIVR__ app’s appeal beyond that of it’s US competitors, and as the final designs and features begin to roll out to the public, we’re excited to see these features play a leading role within the brand experience. 

The development of user flows...

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We designed the DRIVR brand and Digital Product set from the ground up, to penetrate a market sensitive to ride.sharing, by delivering on Danish values and culture.

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DRIVR App design.  An UBER alternative for the Danish market.

DRIVR App 

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Resultater fra en undersøgelse med mere end 1000 skandinaviske kvinder viste dog, at 71% af kvinderne lader det faktum, at de er bange for at rode deres hår til, stoppe dem fra at tage på eventyr. Skørt, ikke? Dette resulterede i Aussome Bucket List konkurrencen.

For fjerde år i træk har vi arbejdet sammen med vores venner hos Jung, hvor vores ansvar var at aktivere influencers i Danmark for at nå ud til målgruppen og skabe engagement med kampagnen.

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Formålet med Aussome Bucket List var at opfordre kvinder til at leve livet fuldt ud og ikke lade risikoen for at få rodet, kruset eller tørt hår holde dem tilbage fra at leve et eventyrlystent liv. For at gøre dette teamede vi op med nogle af de største influencers i Danmark, som under konkurrencen viste forskellige oplevelser fra deres hverdagsliv, og hvordan 3 Minute Miracle Treatment kunne kurere enhver skade på deres hår.

Vores danske influencers, Emilie Lilja og Michelle Nielsen blev begge sendt afsted for at opleve et vildt eventyr på deres egen Bucket List - imens de bloggede, Instagrammede og vloggede om det til deres følgere.

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Deltagerne af konkurrencen skulle uploade et nyt eller gammelt billede på deres Instagram profil, som de mente repræsenterede at "leve livet fuldt ud" med et bucket hashtag som f.eks. #aussomeskydiving. Ved slutningen af kampagnen skulle de forskellige jury influencers fra hvert land vælge de nominerede til hver Bucket og endelig annoncere vinderne. Disse vindere blev sendt afsted for at opleve deres Bucket, og de havde naturligvis en kuffert fyldt med 3 Minute Miracle Treatment med sig på turen. 

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Kampagnen genererede et imponerende antal __5.692 deltagere__ i konkurrencen med et __totalt reach på 8.529.791 millioner__ gennem influencers, socialt indhold og medie reach.

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Hårpleje mærket, Aussie, har en mentalitet, der handler om ikke at bekymre sig for meget om, hvad andre tænker samt at leve livet fuldt ud. Dette resulterede i Aussie Aussome Bucket List konkurrencen.

Revolt - Kampagne case for Aussie Aussome Bucket List konkurrence

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360 graders fremvisning af produkter hjalp Due Maternity med at __øge deres conversion rate med 27%__

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## Produkt packshots
Som alt andet hos Revolt forsøger vi at skubbe packshots en smule længere for at reflektere dit brands personlighed. Om det er et strejf af farve, en dristig vinkel eller en kombination af produkt & emballage - hvad end det kræver for at skille sig ud fra den overfyldte markedsplads. 

Vi tror på, at alle brands, store eller små, skal have muligheden for, at deres produkter bliver set, og derfor starter vores priser så lavt som DKK 110 (€15).
Har du brug for noget specifikt? [__Send os en email__](mailto:studio@revolt.dk "Send en email til Revolt Studio"), og vi hjælper dig på vej.

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## Sociale medier
Vores mål er at skabe indhold, der får tommelfingre til at stoppe med at scrolle. I havet af støj, der fylder vores sociale feeds, skaber vi en fryd for øjet med socialt indhold af højpoleret håndværk. 

Brug for hjælp med ideer? [Send os en email](mailto:studio@revolt.dk "Send en email til Revolt Studio"), og vi hjælper dig på vej.

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[Spørg os bare om](mailto:studio@revolt.dk "Email studio@revolt.dk") vores fulde webshop pakkeløsninger med reklamebilleder og [360 træk gallerier.](https://www.revolt.dk/work/360-product-galleries "360 billede produkt galleri")

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De lydløst-gående Handmaids skabte stor opmærksomhed i det indre København ved at blive genkendt af forbipasserende, som stoppede op for at tage billeder og videoer. Vidner af begivenheden hviskede __“HBO Nordic”__ og __“The Handmaid’s Tale”__, hvilket var en bivirkning, der ikke kunne have været mere præcis.

Stuntet blev fulgt op med billeder og en video, der dokumenterede gåturen og reaktionerne på HBO Nordics egne sociale kanaler. Forundringen sluttede med, at folk, som ellers ikke var bekendt med serien, pludselig var bevidste og taggede venner i kommentarerne. __“Nu ved vi, hvem det var igår”__, __“Skræmmende! Men på den fede måde…”__ og __“Vi skal se det i aften!!!”__ rungede i kommentarfeltet på det populære post med mere end 3.000 reaktioner.

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Da HBO Nordic -  The Home of Series - havde et ønske om at skabe buzz omkring lanceringen af sæson 2 af deres populære serie, The Handmaid’s Tale, gik vi på gaden -  guerilla stil.

HBO Nordic: The Handmaid's Tale brand activation byvandring, København

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__Med et medie budget på $0__ blev den hemmelige note afsløret real-time igennem Instagram stories af en håndfuld højtprofilerede influencers, hvilket resulterede i et __reach på 874.045. __

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