By Malene Birger

Copenhagen Fashion Week Live


Social Media, Video, Influencer


By Malene Birger

In the fast-paced world of fashion, there's no more competitive time than Fashion Week. With all brands fighting for the attention of the fashionista media, it’s hard to cut through the noise and make sure that your new collection is remembered after a week of gloss, glitz and glamour.

Malene Birger had been hard at work creating a catwalk experience to support their beautiful new line, and we took to Instagram Live to put their new products into the hearts and hands of their biggest fans.

The live experience was viewed by over 4.000 people over the 24hr period after the event, and gained over 2.000 interactions from the Malene Birger fanbase - a simple example of using offline experiences to capture online audience.