Differentiate with Daylight direct mail.
- Client: Velux
To the eyes of potential house buyers, 9 out of 10 new build projects look exactly the same. That is because developers often struggle to create true differentiation when building at scale and competing on price.
Daylight can add a competitive edge to new development projects as it delivers a bigger perception of space, a modern aesthetic and a healthier home.
We helped VELUX deliver this message to professional home builders through a direct mail campaign, in which a custom package including a card and a set of lego bricks invited the audience to build a house with roof windows and witness first hand how daylight from above can help them stand out.
The campaign was a global effort, with activation in key local markets.
We delivered the concept, messaging and design. The box design is made of sustainable material together with Göteborgs Tryckeriet.